NK Seeds, the fastest growing seed brand paired with the fastest team in drag racing. NK Seeds joined John Force Racing as its official agricultural seed brand for the National Hot Rod Association 2022 season. Winning in drag racing is about the synchronized combination of speed, precision and power — and NK Seeds uses this same combination to develop high-performing corn hybrids and soybean varieties to help farmers win in the fields. So, it made perfect sense for the two brands to win together.

 

This sponsorship featured both physical pieces and a major social media componet