In 2021, NK Seeds launched its inaugural class of the Field Forged Series, which is their elite class of corn hybrids and soybean varieties. That Field Forged class saw a year of scorching success, but next it was time to crank things up a notch. The Class of 2023 is Here. Can you handle the heat?

 

A major challenge for us was that the Field Forged Series was relatively new and unknown to farmers, so how could we compete with other brands elite series’ that were gaining in popularity? And how could we differentiate ourselves? Our challenge was to create a campaign that was both disruptive and informative.