The Roomba by iRobot is cleaning the way of the future, just as arcades were the future of home gaming. Roomba always finds entertainment in your home. This was an extremely fun campaign, and my reasoning came from talking to my friend who owned a Roomba, as she said it bounces off the walls. All I could think of was the 1980s pong video game. From there, I turned it into a video game.
This campaign includes an animatic and three print advertisements that could easily be digitally extended.